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Digital marketing is a part of marketing that uses digital technology that is based on the internet, like mobile phones, desktop computers and various other digital media platforms to advertise products or services.
The development of digital marketing in the 1990s and 2000s revolutionized the way that businesses and brands utilize technology to market.
Since digital platforms have been increasingly integrated into marketing plans as well as everyday life, and as consumers increasingly utilize digital devices instead of going to physical stores, digital marketing campaigns have become more common and rely on a mix that includes SEO, search engine optimization (SEO) and the search engine marketing (SEM) and influencer marketing, content marketing campaigns, content automation, marketing, data-driven marketing social media marketing optimization for social media, direct marketing through e-mail display advertising as well as e-books, games on optical disks are now widespread.
Digital marketing also extends to other channels that offer digital media like mobile phones, television (SMS as well as MMS) calls, as well as ringtones for mobile phones that are on hold. The extension of non-Internet-based channels distinguishes digital marketing from traditional marketing.
Digital Marketing Job Description
Here below you can check about our latest Digital Marketing Job Description:
Digital Marketing Job Description Sample 1
Qualitative: Good command of oral and written English.
Develop and implement SEO, SMO, SEM and PPC strategies
Creating a buzz in online media via other social networks like Facebook, Twitter, Google, and YouTube etc.
Researching keywords and performing on-page & off-page SEO
Should have good command and knowledge of Technical SEO.
Continuously monitoring organic search rankings to increase traffic and sales
Reporting on the overall SEO health of web properties and rolling up SEO reports for analysis. Troubleshoot SEO & propose resolutions
Staying mindful of current search engine news, trends, SEO practices, and emerging trends
Develop link-building tactics to improve the rankings of keywords in Google Organic Search
Researching and resolving HTML code and content, link architecture and improving UX on the website
Analyzing website strategies and translating qualitative data into recommendations and tactics for revising the strategies
Maintaining Blogs, Forums & other web 2.0 properties
Experience with AB and multivariate experiments
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
Prepare online newsletters with designer and promotional emails and organize their distribution through various channels.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Looking for MIS Executive Job Description for your next job posting. Here in this article,…
Reports To: Team Lead – Digital Marketing
Employment Type: Full Time (Hybrid)
Location: Work From Home. Post COVID will report to the office.
Job Brief:
We are looking for a Digital Marketing Executive to join our Digital Marketing team and assist in the planning, execution, and optimization of our online marketing efforts. The ideal candidate must have a passion for marketing and advertising.
Responsibilities
Plan and monitor the company’s online presence on every relevant platform
Help plan and execute online advertisements on all platforms to increase brand awareness and generate leads
Measure and report the performance of all digital marketing efforts using a Web analytics tool.
Update ongoing strategies according to recent trends in the digital space
Active involvement in Search Engine Optimization (SEO) efforts
Sustain partnerships with agencies and other vendor partners.
Requirements:
Fluent written as well as oral communication skills
Should be punctual, disciplined, and detail-oriented
Should be an eager learner
A good team player who is happy to upgrade his/her knowledge on the job.
Freshers can also apply.
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Digital Marketing Job Description Sample 3
Formulation of strategies to build a lasting digital connection with consumers
Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
Creation of relevant and engaging digital content for publishing posts onto various digital platforms
Manage and update social media pages of the company
Provide creative ideas for content marketing and update website
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.)
Working in all areas of SEM, including SEO, and Social media channels, and updating our blog.
Execute and manage all online marketing activities (SEO / Social Media Marketing / Content Marketing / Email marketing etc.) including keywords targeting, optimization based on data-driven strategies, Google latest Updates, etc.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Proficient in marketing research and statistical analysis
Acquire insight into online marketing trends and keep strategies up-to-date
Video editing skills: Website and social media content will not just be text but frequently visual as well.
Desired Candidate Profile
Fluent written as well as oral English communication skills
Should be punctual, disciplined, and detail-oriented
Should be an eager learner
A good team player who is happy to upgrade his/her knowledge on the job.