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Digital marketing is a part of marketing that uses digital technology that is based on the internet, like mobile phones, desktop computers and various other digital media platforms to advertise products or services.
The development of digital marketing in the 1990s and 2000s revolutionized the way that businesses and brands utilize technology to market.
Since digital platforms have been increasingly integrated into marketing plans as well as everyday life, and as consumers increasingly utilize digital devices instead of going to physical stores, digital marketing campaigns have become more common and rely on a mix that includes SEO, search engine optimization (SEO) and the search engine marketing (SEM) and influencer marketing, content marketing campaigns, content automation, marketing, data-driven marketing social media marketing optimization for social media, direct marketing through e-mail display advertising as well as e-books, games on optical disks are now widespread.
Digital marketing also extends to other channels that offer digital media like mobile phones, television (SMS as well as MMS) calls, as well as ringtones for mobile phones that are on hold. The extension of non-Internet-based channels distinguishes digital marketing from traditional marketing.
Digital Marketing Job Description
Here below you can check about our latest Digital Marketing Job Description:
Digital Marketing Job Description Sample 1
Qualitative: Good command of oral and written English.
- Develop and implement SEO, SMO, SEM and PPC strategies
- Creating a buzz in online media via other social networks like Facebook, Twitter, Google, and YouTube etc.
- Researching keywords and performing on-page & off-page SEO
- Should have good command and knowledge of Technical SEO.
- Continuously monitoring organic search rankings to increase traffic and sales
- Reporting on the overall SEO health of web properties and rolling up SEO reports for analysis. Troubleshoot SEO & propose resolutions
- Staying mindful of current search engine news, trends, SEO practices, and emerging trends
- Develop link-building tactics to improve the rankings of keywords in Google Organic Search
- Researching and resolving HTML code and content, link architecture and improving UX on the website
- Analyzing website strategies and translating qualitative data into recommendations and tactics for revising the strategies
- Maintaining Blogs, Forums & other web 2.0 properties
- Experience with AB and multivariate experiments
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Prepare online newsletters with designer and promotional emails and organize their distribution through various channels.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Perks and Benefits
- Saturdays and Sundays are fixed off
- Meals will be provided in late-night shifts.
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Digital Marketing Job Description Sample 2
Job Title: Digital Marketing Executive
Reports To: Team Lead – Digital Marketing
Employment Type: Full Time (Hybrid)
Location: Work From Home. Post COVID will report to the office.
Job Brief:
We are looking for a Digital Marketing Executive to join our Digital Marketing team and assist in the planning, execution, and optimization of our online marketing efforts. The ideal candidate must have a passion for marketing and advertising.
Responsibilities
- Plan and monitor the company’s online presence on every relevant platform
- Help plan and execute online advertisements on all platforms to increase brand awareness and generate leads
- Measure and report the performance of all digital marketing efforts using a Web analytics tool.
- Update ongoing strategies according to recent trends in the digital space
- Active involvement in Search Engine Optimization (SEO) efforts
- Sustain partnerships with agencies and other vendor partners.
Requirements:
- Fluent written as well as oral communication skills
- Should be punctual, disciplined, and detail-oriented
- Should be an eager learner
- A good team player who is happy to upgrade his/her knowledge on the job.
Freshers can also apply.
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Digital Marketing Job Description Sample 3
- Formulation of strategies to build a lasting digital connection with consumers
- Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
- Creation of relevant and engaging digital content for publishing posts onto various digital platforms
- Manage and update social media pages of the company
- Provide creative ideas for content marketing and update website
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.)
- Working in all areas of SEM, including SEO, and Social media channels, and updating our blog.
- Execute and manage all online marketing activities (SEO / Social Media Marketing / Content Marketing / Email marketing etc.) including keywords targeting, optimization based on data-driven strategies, Google latest Updates, etc.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Proficient in marketing research and statistical analysis
- Acquire insight into online marketing trends and keep strategies up-to-date
- Video editing skills: Website and social media content will not just be text but frequently visual as well.
Desired Candidate Profile
- Fluent written as well as oral English communication skills
- Should be punctual, disciplined, and detail-oriented
- Should be an eager learner
- A good team player who is happy to upgrade his/her knowledge on the job.
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